4 Ways to Battle Content Shock Series

Four: Get Personal

There is you and then there is your brand. Are they separate or one in the same? If you are a small business owner, it really is one in the same. Human beings are emotional animals; they tend to respond more to a personality over an ambiguous brand. So why not leverage yourself and make you a topic of conversation. I know, it sounds a little scary, putting yourself out there in sure an intimate why. But it doesn’t have to get THAT personal.

Here are some examples of getting personal with your brand and audience:

1. Make titles and headings about you. An example would be, “My $1,000 business mistake” verses “Types of mailings that don’t work”. People will be interested in hearing about your huge mistake over a list of bad advertising ideas.

2. Instead of images with products or landscapes, snap a silly selfie. This will not only draw eyes to the post due to the presence of a face but it will also build trust that there is an actual person behind the camera.

3. Mix up information content with some personal interests. A dentist who loves to fish? Share the local areas with the best trout fishing. A retail boutique owner who also bakes a mean snicker doodle? Share your recipe and include an image of you baking in the skirt you have on sale this week.

4. Ask for advice. Reach out to your audience with advice of a personal nature. Where is the best place online to order bulk paper towels or summer camp for your kids? People love to be the expert and share their ideas.

This concludes our series on 4 Ways to Battle Content Shock, we hope it was helpful and added value.

For more great advice, be sure to check out the best selling book by Schaefer, Mark (2015-03-11). The Content Code: Six essential strategies to ignite your content, your marketing, and your business.

Colleen Saltarelli


Colleen is the owner of Digital Lyft, Inc., a website design company based in Brookfield, CT. Colleen works with businesses to build, develop and maintain highly optimized websites that fit any budget. When shes not programming, the professionally trained chef can be found in the kitchen, whipping up treats for her family.